Chinese Starbucks Essay

Starbucks has found success in the USA because of marketing towards â€Å"20-40 year old men and women who are concerned with social welfare† thus creating the coffee house atmosphere-Heather Karr Employee of Starbucks in Madison, WI. The coffee house in the US includes college students studying, young professionals having casual meetings, â€Å"Soccer Moms† grabbing a cup of Joe after dropping the kids off at school, etc. All-in-all Starbucks is selling not coffee but the idea of a â€Å"coffee break†, a time during the day that one can sit back, relax, and forget about the daily grind. Starbucks had to consider this as part of their main success and research China’s culture to see this same possibility existed for them there. Luckily they found that it did. Due to China’s communistic government implementing a â€Å"One Child Law† the same age demographic surprisingly existed: 20-40 year old men and women who want a place to socialize and take a break from their lives. The Family Planning Law in China was implemented to control the growing population in China, has many exceptions, and began in 1978 (enforced in 1979). Learning about this law in a history class previously, I never considered it in a marketing aspect. These individuals have grown up as single children and may have a sense of entitlement. They are well educated as the US media is always reporting on their countries’ amazing international grade reports. So, this group of â€Å"Little Emperors† are more aware of western culture than generations previous and Starbucks had to of discovered that they could give these people a taste of the western world. Lastly, Starbucks had to consider China’s tea consumption before expanding. While the US likes their coffee, China prefers tea in their social events. How could Starbucks take their signature product of coffee and still be successful? They had to sell the coffee house experience and that’s exactly what they did. 2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace. What are the risks of entering a country with these factors? What changes have occurred in China’s polit- ical and legal structure to the advantage of foreign companies? The standout political/legal factor for Starbucks expanding into China is Communism. Starbucks company originated in a democratic capitalistic country where it became successful. Expanding into China requires a lot of research into not just foreign laws but a very strict and controlling government that frowns on western practices. In 1999 when Starbucks began its expansion they did it with joint ventures meaning they licensed the right for Chinese citizens to sell Starbucks coffee and use their logo. Joint ventures and dictatorship are risky ideas and Starbucks could have easily failed. They made their risk minimal by only receiving royalty fees for the license to use their logo. China became a member of the World Trade Organization in 2001 thus opening the ability for American companies to freely participate in their market. Starbucks took this opportunity buy out is partners and take control over the 60 stores in existence in 2006. From 1999-2006, Starbucks had plenty of time to learn about Chinese culture and educate themselves in Chinese business that allowed them to feel confident about expanding in the future. 3. What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target? As I stated in my answer to question one, Starbucks had to understand their own target demographic in the successful US market and see if they could replicate that in China. Luckily for them it did. Political factors like the â€Å"One Child Law† gave way to a culture shift among previous generations that allowed for the 20-40 year old demographic to thrive. These citizens are independent, educated, and desire to socialize amongst their peers with no where to feel at home in. Starbucks, by â€Å"tweeking† their menu slightly and adding more dining space than other shops in other countries, adapted to these Chuppy† demands and found success. 4. What was the initial global-market strategy Starbucks employed to enter China? Discuss the advantages and disadvantages to this early strategy. How has their strategy changed since then and why? Initially Starbucks implemented a joint venture strategy. Meaning, they licensed their company for use in China believing that Chinese business individuals could have a better chance at success than they could. They also took that opportunity to learn and educate themselves about Chinese culture and business all the while receiving royalties for the licenses. This was a minimal risk for them as China was not a country that allowed a global market place to exist until its membership in the WTO in 2001. Their membership created an opportunity for Starbucks to take control of its licenses and eventually to expand further into the country.

Before and After the Cellphone Essay

Cellphones have gradually become an imperative part of peoples lives today. 70% of the world’s population have cellphones. These days, people and their mobile phones seem to be inseparable. Texting or calling someone when we wake up has become a usual habit just like brushing our teeth in the morning. For many of us, it’s hard to imagine a time before cellphones. Having a cellphone has changed our manners, the way we communicate, and our safety. Before cellphones there seemed to be more peace and quite. People seemed to have manners. Today people don’t always remember their manners when using their cellphones. People constantly carrying on personal conversations in a public place can be very annoying. Some people talk really loud and don’t care that everyone around them can hear every word they are saying. It can be extremely disturbing to someone when they are walking in a mall or down a street and someone starts speaking right beside or behind them. They turn to respond, only to find out he or she beside them has an earbud active. Before we had cellphones people would actually write letters. During my elementary school days it was â€Å"cool† to pass notes. We actually used complete sentences and words that were in the dictionary. Also before cellphones if someone was to leave the house, they didn’t make a phone call unless they popped 10 cents into a pay phone. People never received any calls away from home. People actually had to be out of touch with friends and family when they weren’t at home. Now that we have cell phones letters are rarely sent. Today note passing is rare. If kids want to communicate during school they simply just shoot each other a text message. Also, today if someone is to leave the house, making a phone call is easy. With a quick dial on a cellphone people can make a call at any time. Cellphones have not only changed the way we communicate but they have changed our safety. Texting and driving has become common and has caused many deaths in the United States. It was reported in 2005 that cellphone distraction causes 2,600 deaths and 330,000 injuries in the United States every year. Another safety issue with cellphones is privacy. Say someone’s at an airport, or on the bus. Several people are on their cellphones, some talking business, and others talking about personal information. Any information shared has now become available to anyone else who might have been around to hear their phone call. Others may now know their address, information about their family, or financial records. Before cellphones life were more safe. Before cell phones people didn’t have to constantly worry about someone overhearing their conversation. Also people didn’t have to worry about others driving them off the road because of the careless mistake of texting while driving. The cellphone is loved by many and hated by the few for ruining society. Although cellphones have changed society I have a hard time imagining my life without one. Cellphones have had a major impact on our lives and have vastly changed our manners, the way we communicate and our safety. Many of these changes are apparent, while others we may not even be aware of.

Reflection Paper Essay Example | Topics and Well Written Essays - 750 words - 14

Reflection Paper - Essay Example Those are very important in the English writing—no matter academic or non-academic. First is about the ethos pathos and logos. I think these are the three elements of writing a good paper. Ethos represents credibility and trust, pathos means emotions and values, logos shows logic, reason and proof. There are big differences when an article uses those or not. For example, in my essay one, I talked about the billboard of the bleeding boy. The billboard uses all three rhetoric strategies. What I said is â€Å"Pathos is about emotions, so if drivers are looking at this billboard, they may feel terrified because of the blood. Terrifying or scaring are the emotions the government wants people to have when they are looking at the billboard. Only people are terrified, most of them will observe the rules.† From this, I can see obviously the Ad uses the Pathos. Also, when in real life, people use the rhetoric strategies too. For example, people always believe those who are popular so the sellers always use popular people as their advertisement character. Like some per fume Ads, superstars are everywhere. When people look at those advertisements, they think if the superstars use that, the product can’t be bad. Except ethos, we use pathos in our daily life. For example, a governor wants to run for a position. The best way of persuading people is to link the speech to people’s daily life, to make them agree with him. This is what we called emotions. During the course, I learnt more about public argument. At the beginning, I had the impression that participating in public argument is time consuming and tedious, however, I realized how it is going to improve my own public argument skills. By simply asking questions on the importance of tea, I gradually realized how my public address skills were improving. I altered between two important aspects. The high order concerns, which is the

Compare the policies of Krushchev, Brezhnev and Gorbachev in regard to Essay

Compare the policies of Krushchev, Brezhnev and Gorbachev in regard to managing relationships with ruling communist parties on the Eurasian continent - Essay Example Khrushchev was optimistic about the industry. Stalin his predecessor had come up with strategies that Khrushchev thought had dragged down the progress of the industries and had an effect on the economy (Smith 23). He saw it wise to set new methods to cub this problem and boost the way of living of the Russians. He divided the civilians into groups and allocated them with fridges, vehicles, and even washing machines. He came up with a plan that would take 7 years, whose main goal was to improve the common mans’ standards. He gave the people consumer goods, recyclable plastics, and even chemicals. According to Khrushchev, Stalin had put up too many industries in Moscow and ignored the other parts of Russia. He (Khrushchev) wanted a decentralized system where industries were readily available in all parts of Russia (Smith 45). In 1957, Khrushchev closed down almost all the industries in Moscow and this provoked rivalry. He also made favorable the employees working conditions and increased their salary and ensured tax was lowered to favor the common person. He made sure goods were sold at a reasonable price, offered pension to the retirees and ensured children went to school even if they did not have tuition fees. Through his new techniques, the first man to go into space was from Russia. The journey to space however did not favor the less fortunate. Employees worked under minimal supervision, and local leaders were allowed to make decisions in regards to the industries without having to wait for instruction from their superiors. A council of leaders was formed in 1958 and they were allowed to make decisions on their own and decide what products they were to make. In 1977, Brezhnev gave the Russians a new constitution. The constitution gave the people several freedoms like freedom of speech and assembly (Ouimet 33). He wanted to undo the strategies set by Khrushchev and to bring back imprisonment, jail, and deportation. Due to shortage in

Narrative Speech Essay Example | Topics and Well Written Essays - 250 words

Narrative Speech - Essay Example Indeed, I was happy and executed at the opportunity of exploring new cultures and the education system making it difficult to focus on the tasks at home. However, my parents were not excited since they indicated that I would lose my traditional values and struggle for resources. Apparently, these are effects of immigration based on their research. As my family said goodbye during departure, I acknowledged that it would be difficult for them to visit due to the stringent immigration laws. Indeed, foreigners in the US are often mistaken as persons in search of opportunities to further their dreams; however, this is rarely the case. Indeed, I felt horrible that I was leaving my family behind. Nevertheless, I marveled at the chance of meeting new people. As I landed and exited from JFK, I noticed that the US was significantly developed as compared to my home country. The buzzing cars and skyscrapers were breathtaking; however, I began missing home since everything seemed different. Indeed, I was experiencing culture shock. I immediately bought a hot dog since I was hungry. Alas! I was already abandoning my culture since I devalue fast food. As I settled down, I found a job and attended school; however, I miss big family. I realized that immigration distorts one’s culture since I am accustomed to fast foods; furthermore, I intend to look for additional jobs to keep up indicating that immigrants struggle for resources. In conclusion, it is clear that immigration is a social problem because it leads to loss of values and struggle for resources (Spijkerboer & Walsum

Current event paper Essay Example | Topics and Well Written Essays - 500 words - 3

Current event paper - Essay Example As such, this paper seeks to analyse an article entitled ‘Breeding for improved product quality’ , 22 March, 2013 in a bid to establish its relationship with the above mentioned concept of product quality in real live business terms. A close analysis of the above mentioned article shows that a new multidisciplinary research project involving Teagasc, UCC, UCD and ICBF has underscored to breed for improved product quality in dairy, beef and sheep in Ireland. This comes in the wake of the fact that beef and dairy product are consumed by millions of people in this country hence the aspect of consumer safety and quality should be given the priority it deserves. As such BreedQuality has been awarded a project to ensure that they use state-of-the-art technology to carry out research that is meant to ensure that quality beef and dairy products are offered in the market. The aim of this project is to ensure that the consumers get quality products that do not compromise their health and safety. Research ought to be conducted in order to establish the needs and interests of the customers so as to be in a position to offer quality goods. From the above information, it can be seen that in any business environment, the concept of quality should be given the priority it deserves. This is meant to ensure that the customers get the values from their money. This concept of product quality has been aptly illustrated by the above mentioned news article which shows that the aspect of quality is very important in the beef industry. As shown in the article, research is carried out to enhance improved quality of the products offered by the companies involved in the beef and dairy industries. An organization that is interested in achieving its profit oriented goals should make sure that it maintains

Leading in emergent and changed environment Case Study

Leading in emergent and changed environment - Case Study Example This was facilitated by high demand levels that existed in other counties that were not producers of the dairy products. The amount of exports made by Bega cheese is as much as the sales made in the domestic market. Bega cheese has been able to keep their customers and suppliers updated using national and international media. It has also been able to make a contribution to career development opportunities to a large number of people and has been able to employ more than 1700 people from different regions. The model that is applicable in Bega Cheese Company is Kotter’s eight-step change model. This model is efficient in planning and sustaining any change implementation (Bridgeland and Zahavi, 2009). The eight steps involved in the model are establishment if a sense of urgency, creation of a guiding coalition, development of a change strategy, communication of the change strategy, empowerment of employees for action and generation of short term wins. The next step is consolidation of the gains and production of more change, and anchoring the new changes into the culture of the company (Kaplan, 2012).The first step is identifying the sense of urgency. This is usually a situation in the company that will need to be attended to urgently. In the case of Bega cheese, the urgency might be seen as the situation whereby the suppliers of the dairy products discovered that the marketing for their products was not so successful and they discovered the urgency for chance, which enabled them to focus on forming a cooperative society. Another urgency for change in the company may be observed in the situation whereby Bega cheese discovered the demand for cheese in the other countries and made changes from basically selling to the domestic market to extending to the export market (Sabri et al, 2007). Development of a change strategy is another step in the model that will involve coming up with a strategy for the change that is designed for the company. Designing the