Wednesday, October 30, 2019
Smoking in public places Essay Example | Topics and Well Written Essays - 500 words - 1
Smoking in public places - Essay Example 5). Banning smoking in public places will result to saving of many lives as well as monetary costs (Cunningham 250). Nevertheless, smokers are a significant source of tax income to governments, and prohibiting smoking in public places will undoubtedly reduce the income. Second hand smoke or environmental tobacco smoke, which lingers in the air hours after extinguishing of cigarettes or stoppage of smoking, has adverse health effects such as cancer, respiratory infections, and Asthma. Active smokers in public places needlessly expose nonsmokers to grave danger. Secondhand smoke contains 4000 kinds of chemicals; 43 of these chemicals are carcinogenic attributable to thousands of lung cancer deaths, respiratory tract infections, and heart diseases among nonsmokers (Rabin 213). The only logic to minimize the ballooning number of smoking induced diseases among passive smokers is banning smoking in public. Allowing smoking in public is sound. First of all, the broad scale prohibition of smoking in public is prejudicial against smokers whose rights should be safeguarded (Rabin 214). Public establishments should reinforce the needs of the public wholeheartedly but not sideline certain individuals because of their personal choices. Banning smoking in public spaces such as bars jeopardizes the sustainability of the places. It may also result to business closure since smokers shift to spaces where smoking is unrestrained such as at home. Nevertheless, banning smoking is compensatory as smoke free zones will equally attract non-smokers who do not want to be exposed to second hand smoke. Banning smoking in public is helpful as it minimizes the frequency of smoking as well as forces smokers to surrender the habits altogether. Banning smoking in public breaks the sequence or renders it harder for smokers to keep up with their habit such as having to leave the bar to have a cigarette. This compels smokers to reduce the frequency of
Monday, October 28, 2019
Trends in consumption patterns Essay Example for Free
Trends in consumption patterns Essay Although no single definition of economics will ever satisfy the demands of all analysts or even of all interested parties, attempts to succinctly define economics as a science, or even as a part of nature have persisted for centuries. A good, but certainly not exhaustive, definition of economics is that it comprises the study of how human beings allocate scarce resources to produce various commodities and how those commodities are distributed for consumption among the people in society with the added provision that the essence of economics lies in the fact that resources are scarce, or at least limited, and that not all human needs and desires can be met. (Economics, 2004)            This latter observation forms a central part of all economic theories and in some cases can be regarded as the central premise for the study of economics altogether. The fact of scarce resources has its counterpart in the availability (or unavailability) of currencies, and also in the desirability of specific resources among specific consumers. The general terminology associated with such considerations is known as the law of supply and demand. From this central idea springs most of what has comprised and still comprises economic theory and practice.            The law of supply and demand is at once simple to comprehend and perilously difficult to thoroughly understand. In its simplest sense, the law of supply and demand refers to the reality that resources, goods, or commodities which are in high-demand and short supply will command higher prices than resources, goods, or commodities which are abundant but in low demand by consumers. A readily comprehensible case-in-point would be the example of a rare book, or first edition publication. Such an antiquity may be of value, but its pricing and market value will depend utterly upon demand and availability (supply): The law of supply and demand will determine the value of a first edition, in other words, by how many collectors are interested in obtaining a copy, compared with the number of copies available. Even if a book is in scarce supply, it will have little value if it is not wanted by collectors and equally, a book which has a print run of several thousand copies can still be worth a great deal if there are more collectors requiring a copy than there are copies available. (Law of Supply and, 2005, p. 13)            Such simple models grant an elementary understanding of the law of supply and demand; however, the true implications of the seemingly simple paradigm are many and the nuances of what influences trends in supply and demand is much more difficult to predict and quantify than the basic attributes of the theory itself. In some ways, entire markets are basically an extension of the law of supply and demand; a concrete representation of it in action, what is called a market is simply a label for an intersection of supply and demand correspondences, from which equilibrium allocations may be deduced but whether or not equilibrium allocations may be determined by scientific study remains ambiguous given the very real influence of psychological factors which impact demand among consumers and are perilously difficult to gauge or predict. (Loasby, 1999, p. 107)            On the supply side of the equation, it is possible to pinpoint certain trends and tendencies which lead to imbalance. The law of supply indicates that production should not exceed demand, nonetheless, Economic imbalance caused by overproduction or shortages is a recurring leading cause of business cycle downturns and despite the fact that under most economic theories, this situation should not occurthe pricing system is supposed to create an environment in which supply and demand always match at the market price the ambiguity of consumer demand proves much more difficult to anticipate to gauge with precision. (Schaefer, 1995, p. 17)            One reason for this difficulty on the supply side is that fact that When the economy is at full capacity, certain industries become carried away with the prospects of unlimited growth as they expand production capacity to meet rising demand which,in turn, often leads to overcapacity. Because most business operations tend always to experience fluctuating sales and cost pressures, they concentrate on immediate business problems-not realizing the severity of the overcapacity. (Schaefer, 1995, p. 17)            The same principle holds true for currency itself: when overcpacity is reached in forms of currency, inflation is the result: an increase in the amount of circulating currency beyond the needs of trade; an oversupply of currency is created, and, in accordance with the law of supply and demand, the value of money decreases. Deflation is brought about by the opposite condition and yet despite the working, theoretical paradigm, a balance in supply and demand is usually fleeting. Modern economics admits a new form inflation: government borrowing, the increase in the money supply, and a diminished supply of consumer goods which can increase demand relative to supply and force rising prices. (Inflation, 2004)            On the demand side, ambiguities and uncertainties flourish. The law of demand dictates that demand for a product or good or commodity plus its relative availability will create the price. However, since consumer demand is a fickle and unpredictable force shaped by myriad factors, it is often difficult to spot or predict trends which will yield a good balance between supply and demand.            An example of just how subject to vagaries and random events is the notion of consumer demand, is the notion of the umbrella company looking to sell umbrellas Contingencies open up a very wide field. Rain on May 15, 2006 certainly matters, but so does rain on May 14, since this is likely to bring forward some purchases, and therefore to affect both supply and demand on May 15 which is hardly a mathematical paradigm susceptible to logical scrutiny, much less production quotas. (Loasby, 1999, p. 110)            It becomes incumbent upon the observer to regard the demand side of the supply and demand paradigm as somewhat beholden to psychological vagaries the laws of value and exchange as dependent on the (psychological) law of diminishing returns of satisfaction as the presumed basis of the entire theoretical study of consumption. In this sense, the universal catallactic law of supply and demand involves a (psychological) linkage with the realm of consumption (Zafirovski, 2003, p. 19).            As such it is often useful to regard consumer trends as psychologically driven and to avoid using the market specification as a framework for investigating demand, and instead considering the variety of intentions among potential purchasers in order to specify the market correctly. (Loasby, 1999, p. 110) Another factor which contributes to consumer demand is personal disposable income and this aspect of economics is influenced by many things: The amount of personal disposable income that consumers have available to spend in retail outlets is influenced by a number of general economic factors including: †¢ unemployment levels; †¢ regional employment patterns; †¢ interest rate levels; †¢ inflation levels; †¢ earnings levels. (Varley Gillooley, 2001, p. 61) With such a wide range of considerations, it is no surprise that the intricacies of supply and demand have not bee reduced to formulaic consistency de spite centuries of analysis.                                                           References Inflation. (2004). In The Columbia Encyclopedia (6th ed.). New York: Columbia University     Press. Law of Supply and Demand Determines Value of First Editions. (2005, January 8). Western     Mail (Cardiff, Wales), p. 13. Poindexter, J. T. (1993). Labor and Economic Trends: Effect on U.S. Workforce. Review of     Business, 15(1), 34+. Schaefer, H. G. (1995). International Economic Trend Analysis. Westport, CT: Quorum Books. Varley, R., Gillooley, D. (2001). Retail Product Management: Buying and Merchandising.    London: Routledge. Zafirovski, M. (2003). Market and Society: Two Theoretical Frameworks. Westport, CT:          Praeger.
Saturday, October 26, 2019
Major Challenges to Piagets Theory of Cognitive Development Essay
What are the major challenges to Piaget's theory of cognitive development and what aspects still have value? To answer this question, Piaget's theory of development should be explained along with Vygotsky's theory and the connectionist theory of development, and then each should be compared with the others. Once this has been achieved the main similarities and differences will be summarized, and finally the areas of Piaget's theory that have not been undermined by other theories will be reiterated. In Piaget's opinion, Intelligence is not how we would class it today, he believed that intelligence covered all mental thought. He did believe however that the development of intelligence was an evolutionary matter not something that could be built on after birth, only used. Piaget believed that the child was responsible for its own development and therefore teaching could be seen as defunct. In Piaget's development theory there is four stages the "Stages of Development". These stages are a progressive format which children follow through childhood to create a complex adult abstract thinking process. While the children move from one stage to the next the improvements they show are seen as indications they are not the progressing itself more so that it is evidence that it is happening. The sensor motor stage is the first of the four stages and normally refers to children from birth to eighteen months old. In this stage the child recognizes the world through its physical actions, the child will start to internalize this information. Once the child starts making representations for the information, it will start to develop thought and language, these accomplishments are seen as the move to the next stage. The preopera... .... (1992) "Connectionism and developmental theory", British journal od developmental psychology, 10, pp.209-54. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford Thorndyke, E.L. (1911) "Animal intelligence" New York: MacMillan. Cited in Roth, I. (2000) "Introduction to psychology" vol 1, Psychology Press, East sussex Vygotsky, L.S. (1962) "Thought and Language", Cambridge (Mass.), MIT Press. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford Vygotsky, L.S. (1988) "The genesis of higher mental functions" in Richardson, K. and Sheldon, S. (Eds.) "Cognitive Development in Adolescence", Hove, Erlbaum. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford Major Challenges to Piaget's Theory of Cognitive Development Essay What are the major challenges to Piaget's theory of cognitive development and what aspects still have value? To answer this question, Piaget's theory of development should be explained along with Vygotsky's theory and the connectionist theory of development, and then each should be compared with the others. Once this has been achieved the main similarities and differences will be summarized, and finally the areas of Piaget's theory that have not been undermined by other theories will be reiterated. In Piaget's opinion, Intelligence is not how we would class it today, he believed that intelligence covered all mental thought. He did believe however that the development of intelligence was an evolutionary matter not something that could be built on after birth, only used. Piaget believed that the child was responsible for its own development and therefore teaching could be seen as defunct. In Piaget's development theory there is four stages the "Stages of Development". These stages are a progressive format which children follow through childhood to create a complex adult abstract thinking process. While the children move from one stage to the next the improvements they show are seen as indications they are not the progressing itself more so that it is evidence that it is happening. The sensor motor stage is the first of the four stages and normally refers to children from birth to eighteen months old. In this stage the child recognizes the world through its physical actions, the child will start to internalize this information. Once the child starts making representations for the information, it will start to develop thought and language, these accomplishments are seen as the move to the next stage. The preopera... .... (1992) "Connectionism and developmental theory", British journal od developmental psychology, 10, pp.209-54. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford Thorndyke, E.L. (1911) "Animal intelligence" New York: MacMillan. Cited in Roth, I. (2000) "Introduction to psychology" vol 1, Psychology Press, East sussex Vygotsky, L.S. (1962) "Thought and Language", Cambridge (Mass.), MIT Press. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford Vygotsky, L.S. (1988) "The genesis of higher mental functions" in Richardson, K. and Sheldon, S. (Eds.) "Cognitive Development in Adolescence", Hove, Erlbaum. Cited in Lee V. and Gupta P.D. (2001) (eds) "Childs Cognitive and language development", Blackwell Publishers Ltd, Oxford
Thursday, October 24, 2019
Cicero :: essays research papers
Marcus Tullius Cicero, is remembered in modern times as the greatest Roman orator and innovator of what became known as Ciceronian rhetoric. He was the son of a wealthy family of Arpinium. He made his first appearance in the courts in 81. His brilliant defense, in 80 or early 79, of Sextus Roscius against a fabricated charge of parricide established his reputation at the bar. After his election as consul for 63 his chief concern was to discover and make public the seditious intentions of his rival Catiline, who, defeated in 64, appeared again at the consular elections in 63 (over which Cicero presided, wearing armour beneath his toga). Catiline lost and planned to carry out armed uprisings in Italy and arson in Rome. Evidence incriminating the conspirators was secured and they were executed on Cicero's responsibility. Cicero, announcing their death to the crowd with the single word vixerunt ("they are dead"), received a tremendous ovation from all classes. He was hailed by Catulus as pater patriae, "father of his country". This was the climax of his career. At the end of 60, Cicero declined Caesar's invitation to join the political alliance of Caesar, Crassus, and Pompey, and also Caesar's offer in 59 of a place on his staff in Gaul. When Publius Clodius, whom Cicero had antagonized, became tribune in 58, Cicero was in danger, and in March fled Rome. In 57, thanks to the activity of Pompey and particularly the tribune Milo, he was recalled on August 4. Cicero landed at Brundisium on that day and was acclaimed all along his route to Rome, where he arrived a month later. Pompey renewed his compact with Caesar and Crassus at Luca in April 56. Cicero then agreed, under pressure from Pompey, to align himself with the three in politics. He was obliged to accept a number of distasteful defenses, and he abandoned public life. In 51 he was persuaded to govern the province of Cilicia, in south Asia Minor, for a year. By the time Cicero returned to Rome, Pompey and Caesar were struggling for complete power. He disapproved of Caesar's dictatorship; yet he realized that he would have been one of the first victims of Caesar's enemies, had they triumphed. Cicero was not involved in the conspiracy to kill Caesar on March 15, 44, and was not present in the Senate when he was murdered.
Wednesday, October 23, 2019
Assignment International Business Management Essay
Instruction * Complete with your team (ca. 3 students) the assignments and case. Please use the answer form in doing so. * Please hand in your final version before the tutorial of 110 minutes (T3) by uploading it to the sharepoint site of the course Marketing. * Dont forget to bring a hardcopy version of your answer to class and prepare as a team how you will be presenting your answers. * N.B. This is a team exercise. Every group member is responsible for the work which is handed in at the deadline. Hence every group member may be asked by the instructor to clarify your team’s answers. Assignment & Case overview: Assignment # 1 (60 points: 10 per question, 20 points for questions 1 and 2) 1) Select an industry: IT and computers Examples of industries are: transport, energy, IT and computers, supermarkets, publishers, garden centres, travel agencies, employment agencies, etc. 1a) Please mention for your industry of choice at least 6 relevant developments in its macro-environment. (20 points) 2) Please select a company or brand which operates in your industry of choice. The company or brand of choice must have both consumer – and business clients. 2a) Please mention for your company or brand of choice at least 6 relevant developments in its micro-environment. (20 points) 3) From this company’s or brand’s perspective, do the developments you identified in the macro- and micro-environment, have a positive or negative impact for the particular company or brand? 4) Draw an organisational chart of your company of choice. Include all sister companies and SBU’s (Strategic Business Units). Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1:Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) Question 2: Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? (10 points) Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) Question 4: What value does Pegasus create for its customers? (10 points) Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) Answer FormMarketing Week 1(Total points to be earned: 100) Team #†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Class IBM12 Names:Jasper Henken Lam Le Danny Dikker Assignment # 1 (60 points: 10 per question, 20 points for questions 1 and 2) 1) Select an industry: (20 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Industry: IT and computers â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 1a) Please mention for your industry of choice at least 6 relevant developments in its macro-environment. | 1a) Developments in the macro environment| (3) + or – impact| 1| Technological| +| 2| Economic| +| 3| Cultural| +| 4| Political| -| 5| Natural| +| 6| Demographic| +| â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Explanations: â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 1. There’s obviously been quite some innovations regarding the technology of computers, which also has a great impact on sales of computers and therefore is a positive impact on the macro environment. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 2. The economy is more about communicating and working together. Every company nowadays runs on computer software and relies on computers to process the data. This obviously has a positive influence for IT. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3. There’s been developments cultural wise, people are more connect to each other by using a computer and therefore the cultural development has a positive influence on the macro environment â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 4. Governments are trying to spy on each other and their civilians by using IT technology. This basically scares away from IT in general. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 5.The industry nowadays minimises its effect to the environment by limiting chemicals in its processes and minimising the electrical usage of their products and programmes. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 6. Population is increasing and therefore the demand of computers will increase over time. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 2) Please select a company or brand which operates in your industry of choice. The company or brand of choice must have both consumer – and business clients. (20 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Company or brand: Microsoft â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 2a) Please mention for your company of choice at least 6 relevant developments in its micro-environment. | 2a) Developments in the micro environment| (3) + or – impact| 1| The Company| +| 2| Suppliers| +| 3| Marketing intermediaries| +| 4| Competitors| -| 5| Publics| +| 6| Customers| +| â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Explanations: â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 1. Microsoft is a big company therefore it should be logical that Microsoft has his own marketing department etc. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 2. Suppliers have a positive impact because they deliver the goods that Microsoft needs to produce their product. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3. Microsoft has a lot of good relationships with other firms which allows them to expend in their production and possibilities. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 4. Apple, linux are big competitors so Microsoft can struggle which means it has a negative impact. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 5. Microsoft is well-known around the world, everyone that thinks about computers think about Microsoft. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 6. Everyone uses a computer and since windows is one of the biggest in the market at the moment, Customers obviously have a positive impact. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3) From this company’s or brand’s perspective, do the developments you identified in the macro- and micro-environment have a positive or negative impact for the particular company or brand? (See tables abover for questions 1a and 2a for indicating positive (+) or negative (-) impact and/or type an explanation here)(2 x 5 = 10 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 4) Draw an organisational chart of your company of choice. Include all sister companies and SBU’s (Strategic Business Units).(10 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1:Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Needs: Low prices â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Wants: If a delay of more than 3 hours occur, they get a full refund. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Demands: Innovative destination in offers. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Question 2: Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? (10 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- On-time departure, Information support by e-mail and SMS, Credit & Loyalty card, Refund in case of a 3+ hour delay, Fly Cafà ©, Opportunity to choose a seat, Discounts for early booking, Various destinations, customer service strategy lies regularly scheduled. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- The marketing concept. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Question 4: What value does Pegasus create for its customers? (10 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- A flight experience with high quality and low cost. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Yes, if you deliver the customers’ needs and wants, they’ll pick you over competitors and you’ll be successful. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-
Tuesday, October 22, 2019
An Introduction to Medical Anthropology
An Introduction to Medical Anthropology Medical anthropology is a field of anthropology focused on the relationship between health, illness, and culture. Beliefs and practices about health vary across different cultures and are influenced by social, religious, political, historical, and economic factors. Medical anthropologists use anthropological theories and methods to generate unique insights into how different cultural groups around the world experience, interpret, and respond to questions of health, illness, and wellness. Medical anthropologists study a wide array of topics. Specific questions include: How does a particular culture define health or illness?How might a diagnosis or condition be interpreted by different cultures?What are the roles of doctors, shamans, or alternative health practitioners?Why do certain groups experience better or worse health outcomes, or higher prevalence of certain diseases?What is the connect between health, happiness, and stress?How are different conditions stigmatized or even celebrated in specific cultural contexts? In addition, medical anthropologists study the factors that affect or are affected by the distribution of illness, and are also closely attuned to questions of inequality, power, and health. History of the Field Medical anthropology emerged as a formal area of study in the mid-20th century. Its roots are in cultural anthropology, and it extends that subfield’s focus on social and cultural worlds to topics relating specifically to health, illness, and wellness. Like cultural anthropologists, medical anthropologists typically use ethnography – or ethnographic methods – to conduct research and gather data. Ethnography is a qualitative research method that involves full immersion in the community being studied. The ethnographer (i.e., the anthropologist) lives, works, and observes daily life in this distinctive cultural space, which is called the field site. Medical anthropology grew increasingly important after World War II, when anthropologists began to formalize the process of applying ethnographic methods and theories to questions of health around the world. This was a time of widespread international development and humanitarian efforts aimed at bringing modern technologies and resources to countries in the global South. Anthropologists proved particularly useful for health-based initiatives, using their unique skills of cultural analysis to help develop programs tailored to local practices and belief systems. Specific campaigns focused on sanitation, infectious disease control, and nutrition. Key Concepts and Methods Medical anthropology’s approach to ethnography has changed since the field’s early days, thanks in large part to the growth of globalization and the emergence of new communication technologies. While the popular image of anthropologists involves living in remote villages in far-off lands, contemporary anthropologists conduct research in a variety of field sites ranging from urban centers to rural hamlets, and even in social media communities. Some also incorporate quantitative data into their ethnographic work. Some anthropologists now design multi-sited studies, for which they conduct ethnographic fieldwork in different field sites. These might include comparative studies of health care in rural versus urban spaces in the same country, or combine traditional in-person fieldwork living in a particular place with digital research of social media communities. Some anthropologists even work in multiple countries around the world for a single project. Together, these new possibilities for fieldwork and field sites have broadened the scope of anthropological research, enabling scholars to better study life in a globalized world. Medical anthropologists use their evolving methodologies to examine key concepts, including: Health disparities: the differences in the distribution of health outcomes or disease prevalence across groupsGlobal health: the study of health across the globeEthnomedicine: the comparative study of traditional medicine practices in different culturesCultural relativism: the theory that all cultures must be considered on their own terms, not as superior or inferior to others. What Do Medical Anthropologists Study? Medical anthropologists work to solve a variety of problems. For instance, some researchers focus on health equity and health disparities, trying to explain why certain communities have better or worse health outcomes than others. Others might ask how a particular health condition, such as Alzheimer’s or schizophrenia, is experienced in localized contexts around the globe. Medical anthropologists can be divided into two general groups: academic and applied. Academic medical anthropologists work within university systems, specializing in research, writing, and/or teaching. In contrast, applied medical anthropologists often work outside of university settings. They can be found in hospitals, medical schools, public health programs, and in nonprofit or international non-governmental organizations. While academic anthropologists often have more open-ended research agendas, applied practitioners are typically part of a team trying to solve or generate insights into a specific problem or question. Today, key research areas include medical technologies, genetics and genomics, bioethics, disability studies, health tourism, gender-based violence, infectious disease outbreaks, substance abuse, and more. Ethical Considerations Both academic and applied anthropologists face similar ethical considerations, which are typically overseen by their universities, funders, or other governing organizations. Institutional review boards were established in the U.S. in the 1970s to ensure ethical compliance for research involving human subjects, which includes most ethnographic projects. Key ethical considerations for medical anthropologists are: Informed consent: ensuring that research subjects are aware of any risks and consent to participate in the study.Privacy: protecting participants health status, image or likeness, and private information Confidentiality: protecting the anonymity (if desired) of a research subject, often by using pseudonymous names for participants and field site locations Medical Anthropology Today The most well-known anthropologist today is Paul Farmer. A physician and an anthropologist, Dr. Farmer teaches at Harvard University and has received widespread acclaim for his work in global health. Other key figures in medical anthropology include Nancy Scheper-Hughes, Arthur Kleinman, Margaret Lock, Byron Good, and Rayna Rapp. The Society for Medical Anthropology is the primary professional organization for medical anthropologists in North America, and is affiliated with the American Anthropological Association. There are scholarly journals devoted solely to medical anthropology, such as Medical Anthropology Quarterly, Medical Anthropology, and the online journal Medicine Anthropology Theory. Somatosphere.net is a popular blog focusing on medical anthropology and related disciplines.  Medical Anthropology Key Takeaways Medical anthropology is a branch of anthropology focused on the relationship between health, illness, and culture.Medical anthropologists can be divided into two key fields: applied and academic.While medical anthropologists study a wide range of issues and topics, key concepts include health disparities, global health, medical technologies, and bioethics. Sources â€Å"American Anthropological Association Statement on Ethnography and Institutional Review Boards.†American Anthropological Association, 2004.Crossman, Ashley. â€Å"What is Ethnography? What It Is and How To Do It.†ThoughtCo, 2017.Petryna, Adriana. â€Å"Health: Anthropological Aspects.†International Encyclopedia of the Social Behavioral Sciences, 2nd edition. Elsevier, 2015.Rivkin-Rish, Michele. â€Å"Medical Anthropology.†Oxford Bibliographies, 2014.â€Å"What is Medical Anthropology?†Society for Medical Anthropology.
Monday, October 21, 2019
AP Exams vs SAT Subject Tests Whats More Important
AP Exams vs SAT Subject Tests What's More Important SAT / ACT Prep Online Guides and Tips Many high-achieving students end up taking both SAT Subject Tests and AP Tests during their time in high school. SAT Subject Tests are required for admission to mostcompetitive colleges, and AP Tests and coursework are encouraged. Is one more important than the other? In this article, I’ll give details on how these two types of tests compare to each another and whether it's a good idea to take AP Tests and SAT Subject Tests in the same topic areas. What's the Difference Between AP Tests and SAT Subject Tests? SAT Subject Tests are hour-long multiple-choice exams that are scored on a scale of 200 to 800.AP Tests consist of multiple choice and essay sections, last for several hours, and are scored on a scale of 1-5. Many more students take AP tests every year than SAT Subject Tests (2.3 million versus about 500,000). This is becauseAP Tests are tied directly to the corresponding Advanced Placement classes. In recent years, the AP program has spread to more and more high schools across the country. To get college credit for these classes, students must pass the tests. SAT Subject Tests are less popular because students only take them for certain selective colleges that ask for them in the application process. The most selective schools usually require or recommend two or three subject tests. These tests are not directly tied to specific classes, so students typically have more freedom in deciding which ones they want to take. SAT Subject Test scores can showcase your unique interests and talents on your college application. SAT Subject Tests are rarer than AP Tests. This red panda is also rare, but it's much cuter than anything the College Board will ever create. What Is the Purpose of an AP Test Compared to That of an SAT Subject Test? AP Tests measure a student’s mastery of college-level subject matterthrough questions that touch on the main points of a year-long AP curriculum.Your AP Test scores validate the hard work you did in class and confirm that you learned the material. The dean of admissions at Harvard says, "We have found that the best predictors [of grades] at Harvard are Advanced Placement tests and International Baccalaureate Exams, closely followed by the College Board subject tests."Students who do well on AP Tests are likely to be successful in college classes, so selective schools are interested in them for their predictive value. AP Test scores alsohelp admissions officers decide whether your grades are an accurate reflection of your academic ability. If you got a 1 on the test but an A in the class, the class was probably way too easy. If you got a 5 on the test but a B- in the class, the class was probably very challenging. This will affect the judgments that admissions officers make about your potential. Your AP scores also make a difference in whether or not you earn college credit for the work you did in your AP class.At most schools, an AP score of 4 or 5 will either lead to college credit or allow you to place out of introductory college courses. SAT Subject Tests are slightly different because they measure students’ readiness for college-level work. SAT Subject Tests are sometimes used to place students out of courses in college, but you can’t earn college credits for doing well on them. They're also less relevant for predicting college grades, although they still have some value. Since SAT Subject Tests don't correspond with specific classes on your transcript, they can be used to emphasize your abilities in the subjects that are most relevant to what you plan on studying in college. Colleges view subject tests as assessments of how much you learned in high school and where your academic strengths lie. High scores on AP Tests might allow you to ascend the college escalator more quickly. Are AP Tests Harder Than SAT Subject Tests? Most students find the material on AP Tests to be more difficult than the material on SAT Subject Tests because it's intended for students who are working at a college level. AP Tests also require more stamina.As a rule, essays are almost always harder than multiple-choice questions because you have to come up with an answer entirely on your own. Even within the multiple choice sections, AP Tests demand a deeper understanding of the material than SAT Subject Tests.They also require students to possess more in-depth knowledge and analytical abilities when it comes to interpreting primary source materials. Still, it is technically easier to get a 5 on an AP Test than an 800 on an SAT Subject Test. On most AP Tests, you can still earn a 5 if you get a fair amount of questions wrong, whereas there’s almost no room for error on subject tests if you want a perfect score.A student who gets 70% of questions correct and a student who gets 100% of questions correct may both end up with 5s on an AP test depending on how strong the curve is. However, this is deceptive, since the actual content and test format for AP Tests is significantly more difficult.A student who earns a high score like a 700 on a subject test might not get a 5 on an AP Test due to the greater complexity.I'll do a comparison with real questions to show you how the two tests differ. Come with me on this journey down two divergent paths that wind through the strange wasteland of Collegeboardia. Here’s a sample multiple-choice question from the US History SAT Subject Test: "If the Creator had separated Texas from the Union by mountain barriers, the Alps or the Andes, there might be plausible objections; but He has planed down the whole [Mississippi] Valley including Texas, and united every atom of the soil and every drop of the water of the mighty whole. He has linked their rivers with the great Mississippi, and marked and united the whole for the dominion of one government, the residence of one people." This quotation from the 1840's can be viewed as an expression of: A. The New NationalismB. popular sovereigntyC. Manifest DestinyD. the Good Neighbor PolicyE. the frontier thesis (the answer is C) And here’s a sample multiple-choice question from the AP US History Test (multiple choice questions refer to excerpts from primary sources): Excerpt: â€Å"We conclude that in the field of public education the doctrine of ‘separate but equal’ has no place. Separate educational facilities are inherently unequal.†-Chief Justice Earl Warren, writing the unanimous opinion of the United States Supreme Court in Brown v. Board of Education of Topeka, 1954 Which of the following was the most immediate result of the decision excerpted? A. Radicals critiqued government actions as doing too little to transform the racial status quo. B. Education advocates raised awareness of the effect of poverty on students’ opportunities. C. Civil rights activists became increasingly divided over tactical and philosophical issues. D. Segregationists in southern states temporarily closed many public schools in an effort to resist the decision. (the answer is D) Notice the differences between these two questions.The SAT Subject Test question is much more straightforward.It requires basic knowledge of terminology related to US History.Most students who took any standard class in US History would probably answer it correctly. The AP Test question, on the other hand, is more nuanced.It asks for the â€Å"most immediate†result of the Supreme Court decision.All of the answers are true to some degree, but only D reflects the â€Å"most immediate†initial response.This is tricky, and it requires students to think more carefully about the question.It expects a certain degree of advanced knowledge of larger trends related to racial tension in US History and when and how the responses of different groups to legislative changes played out. You can also see this difference between the two tests magnified in the open response section of the AP Test. Here’s an example of an AP open response question: Using your knowledge of United States history, answer parts a and b. a) Briefly explain why ONE of the following periods best represents the beginning of a democracy in the United States. Provide at least ONE piece of evidence from the period to support your explanation. Rise of political parties in the 1790s Development of voluntary organizations to promote social reforms between the 1820s and the 1840s Emergence of the Democrats and the Whigs as political parties in the 1830s b) Briefly explain why ONE of the other options is not as persuasive as the one you chose. This question requires students to formulate a coherent definition of American democracy, make a decision about which time period best exemplifies its roots (while backing up their point with historical knowledge), and refute a counterargument.This is college-level analytical thinking.You won’t encounter questions like this on an SAT Subject Test. Choose your responses carefully. Uncle Sam is watching. Should You Take SAT Subject Tests and AP Tests in the Same Subjects? Is it OK to take SAT Subject Tests and AP Tests in the same subject? Yes, colleges won't think you're being lazy if you have overlap in the two exam types. The key factor when deciding which SAT Subject Tests to take isn't how similar or different they are to your AP Tests, it's if those SAT Subject Tests fit the subject test requirements of the schools you're applying to. If the colleges where you’re applying simply request that you take two or three unspecified SAT Subject Tests, it makes a lot of sense to take the tests that correspond with your APs. Since SAT Subject Tests are less challenging than AP Tests, you will already be prepared and may not have to do any extra studying.AP Tests are typically held in May, and you can take SAT Subject Tests in June. Certain college programs do require you to take specific subject tests to be eligible for admission.This is often the case at engineering schools that want to ensure students are well-versed in math and the hard sciences.For example, the California Institute of Technology requires prospective students to take the Math 2 subject test and one of the subject tests in Biology, Physics, or Chemistry.Math 2 is the most commonly required SAT Subject Test. If you aren’t taking an AP Test in the same subject area as the SAT Subject Test you want or need to take, you should plan to take the subject test at the end of your most relevant high school class.For Math 2, this will most likely be at the end of your junior year after you’ve taken classes in algebra, geometry, trigonometry, and precalculus.In general, it’s always a good idea to take an SAT Subject Test right after you finish a class in the subject.That way, you can just do a quick review and avoid having to refresh your memory on material you learned a while ago. You, radiating confidence during your SAT Subject Tests. Conclusion AP Tests and SAT Subject Tests differ in many ways, although they both can have an impact on your chances of admission at competitive colleges. SAT Subject Tests are only an hour long, and they are comprised entirely of multiple-choice questions. AP Tests, on the other hand, can last for over three hours and always include both multiple-choice and essay questions. AP Tests are associated with specific AP classes, and their content tends to be more challenging than that of SAT Subject Tests. AP Tests ask students to demonstrate college-level analytical skills while SAT Subject Tests require more basic knowledge of high school curriculum. Your scores on AP Tests may also earn you college credit or allow you to place out of introductory college classes if they are high enough. SAT Subject Tests are only occasionally used for placement purposes. Both types of tests may be important for you in the admissions process, so make sure that you prepare accordingly! What's Next? Curious about AP? Learn how you can register for Advanced Placement classes and tests. If you're looking to delve deeper into variations in difficulty on AP tests, read this article on the hardest AP tests that you can take. If you're planning on taking SAT Subject Tests, take a look at this article to get a better sense of your ideal score range. Need a little extra help prepping for your Subject Tests? We have the industry's leading SAT Subject Test prep programs (for all non-language Subject Tests). Built by Harvard grads and SAT Subject Test full or 99th %ile scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so that you get the most effective prep possible. Learn more about our Subject Test products below:
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