Swot Analysis Company Essay Example for Free

Swot Analysis Company Essay 4. SWOT Analysis The overall evaluation of a company’s Strengths(S), Weaknesses (W), Opportunities (O) and Threats (T) is called SWOT Analysis. It is a way of monitoring the external and internal marketing environment. 4.1. Analysis of Strengths and Weaknesses This analyses the internal environment of a company. According to our comprehensive observation and analysis, the following Strengths and Weaknesses of Mini Co-op city are identified. 4.1.1. Strengths †¢ As the cost of living is relatively high, this cater to low income earners by providing commodities at controlled prices, which results in lesser price fluctuations. †¢ Samurdhi beneficiaries receive stamps of Rs.240, Rs.340, Rs.540 per month to purchase commodities. 4.1.2. Weaknesses †¢ Lack of parking facilities. †¢ The name board is not attractive and eye catching. †¢ Arrangement of goods and layout is ineffective. †¢ Display has not been utilized in correct manner and the eye level shelves are empty. †¢ They are practicing the sales oriented concept, not the marketing oriented concept. †¢ No marketing and promotional effort. †¢ Lack of staff and currant members are not enthusiastic. †¢ The place in which outlets are located is not convenient. 4.2. Analysis of Opportunities and Threats This analyses the external environment of a company. According to our observations, we identified following Opportunities and Threats of Mini co-op city. 4.2.1. Opportunities †¢ Existence of a network of branches and opportunity to further expand it through government fund allocation. †¢ With terrorism coming to an end and achievement of peace, ability to capture new North and Eastern market which attracts relatively low competition. 4.2.2. Threats †¢ Limited availability of funds. †¢ High political influence and change of political parties will affect entire policies and practices. †¢ Higher competition faced retail sellers and well organized chain of supermarket